Executive Management 2019-02-07T15:15:02+00:00


Joe Proctor Bellus Medical

Joe Proctor, Founder and President

Joe Proctor is President of Bellus Aesthetics and an award-winning inventor in aesthetics. He launched Bellus Medical in 2012 to help leading physician-directed practices around the world grow their businesses. The aesthetic division of Crown Laboratories since 2018, Bellus specializes in non-invasive innovations that act as “gateway” products to draw new patients to its partners.

Mr. Proctor began his career in aesthetics more than 15 years ago through progressive sales development and training. As a strong influencer in the industry, he leads by example by offering products of the highest quality and safety standards, and by providing best-in-class customer service and education. He is the winner of the Non-Physician Technology Innovator of the Year from The Aesthetic Show with Bellus as the winner of multiple Aesthetic Everything Awards and the SkinPen® microneedling device as the winner of the United Kingdom-based Barry Knapp Award for Product Innovation of the Year.

Michael McKenna

Michael McKenna, Vice President of Sales

Michael McKenna is a seasoned business leader with more than 20 years of sales expertise within the healthcare and pharmaceutical industries and has a proven track record of successfully developing and implementing fundamental sales programs. As Vice President of Sales, Michael will be in charge of spearheading business development, initiating strategic sales plans and positioning the company for continued growth and increased customer satisfaction.

Previously, Michael was the Vice President of North American Sales and Operations at Suneva Medical, where he successfully led strong sales revenue growth over a short period of time and directed the rapid development of Suneva’s customer service group and inside sales force to support its expanding needs. Prior to that, Michael progressively accomplished 14 years at Medicis Pharmaceutical Corp. in various leadership positions, where he consistently exceeded annual company sales goals during his tenure.

Michael has a Bachelor of Science Degree in Business Administration Management from Auburn University.

Brad Cope – Sr. Director of Marketing

Mike Zuccala, Global Vice President of Aesthetics Marketing

Mike Zuccala has significant dermatological sales and marketing experience including prescription, cosmetic and aesthetic procedures. He has built, directed and managed the commercial infrastructure of multiple dermatological franchises, including photodynamic therapy. In 2010 he oversaw the launch of Allumera in the United States during his tenure at Photocure, Inc. His efforts have focused on patient, consumer, and healthcare professional programs including award-winning website launches, persistency programs, and aesthetic MD’s medical education.

Mike’s strategic vision and tactical execution have proven to increase revenue growth both domestically and internationally. Managing multiple agency partners and internal stakeholders, Mike has demonstrated strong leadership and has gained the respect and commitment of multiple key opinion leaders in our space, something that is critical to our success.

Mike obtained his Bachelor of Science degree from Westfield State College and his MBA from Western New England College.

Jennifer Block – Director of Quality and Regulatory Affairs

Jennifer Block, Director of Quality and Regulatory Affairs

Jennifer Block is the Director of Quality and Regulatory Affairs for Bellus Medical. With more than 12 years of industry experience, Jennifer has a diverse background in Medical Device, OTC and Cosmetic manufacturing, and Regulatory Affairs.

Jennifer is a member of the Dallas chapter of ASQ (American Society for Quality), and helps to ensure that Quality and Regulatory needs of Bellus Medical are her top priority.

Jennifer Block – Director of Quality and Regulatory Affairs

Andy Moulton, Director of International Sales

Andrew has been in the aesthetics industry for 25+ years and brings with him a wealth of international experience to help build Bellus Medical into a global leader in the industry.

Andrew began his career with major companies such as Coca- Cola and Mattel Toys where he honed his sales skills. In the early 90’s he opened one of the first medi-spas in Texas and went on to build the business over 20 years before they were sold in 2014. During this time, he helped build the private label and branded skincare business for CBI Laboratories and Essentiel Elements. In addition, he has extensive global sales, business development, chain account and distributor knowledge.

Andrew’s sales leadership has spanned 70 countries, overseeing inside and field sales representatives as well as practice development managers.  He has worked closely with clinical and marketing teams to develop programs and initiatives throughout the world that support customer growth. In addition, Andrew has secured, trained and managed international distributors specifically focused on dermatology, plastic surgery and aesthetics.

He obtained his Bachelor of Science Degree in Pre-Veterinary Medicine from the University of Illinois.

Jennifer Block – Director of Quality and Regulatory Affairs

Kyle Mills, Senior Director of Education and Development

Kyle has worked for more than 20 years in the beauty & aesthetics industry from luxury retail management, corporate education and training to speaking nationally on personal development and empowerment.

Kyle worked for gloProfessional as a National Educator and Artist, SkinMedica/Allergan’s Senior Manager of Customer Training and Education, and most recently as the Director of Strategic Development and Customer Engagement for Revision Skincare. Kyle is and has been a faculty member of the Association of Dermatology Administrators and Managers, the American Society for Aesthetic Plastic Surgery, the Dermatology Nurses Association and the Society of Plastic Surgery Skin Care Specialists.

As a 7th generation Texan, Kyle has lived throughout the state of Texas and has been in Dallas for 6 years. He has a degree in Communication and Public Relations from Texas State University, San Marcos.